Last edited by Dilrajas
Saturday, July 25, 2020 | History

6 edition of The one to one future found in the catalog.

The one to one future

building relationships one customer at a time

by Don Peppers

  • 61 Want to read
  • 34 Currently reading

Published by Currency Doubleday in New York .
Written in English

    Subjects:
  • Market segmentation,
  • Sales promotion,
  • Consumers" preferences,
  • Customer relations

  • Edition Notes

    Includes bibliographical references and index.

    StatementDon Peppers and Martha Rogers.
    ContributionsRogers, Martha, Ph.D.
    Classifications
    LC ClassificationsHF5415.127 .P47 1993
    The Physical Object
    Paginationxviii, 443 p.;
    Number of Pages443
    ID Numbers
    Open LibraryOL1412673M
    ISBN 100385425287
    LC Control Number93021615

    ISBN: OCLC Number: Description: xviii, pages ; 20 cm: Contents: Back from the future --Share of customer, not share of market --Collaborate with your customers --Differentiate customers, not just products --Economies of scope, not economies of scale --Manage your customers, not just your products --Engage your customers in dialogue . ISBN: OCLC Number: Notes: "A Currency paperback"--Title page verso. Description: xxxii, pages ; 19 cm: Responsibility.

    In , Don Peppers and Martha Rogers, Ph.D. introduced the concept of one-to-one marketing in their book The One to One Future: Building Relationships One Customer at a Time. This book started the one-to-one revolution and has been published in 13 languages around the globe. Zero to One: Notes on Startups, or How to Build the Future is a book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters. It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS class on startups, as taught by Thiel at Stanford University in Spring Author: Peter Thiel with Blake Masters.

    The Future of One to One Marketing Introduction How context aware content, personalization and conversation create the opportunity for “web engagement” and is the future of personalized marketing. We’ve come a long way since when Don Peppers and Martha Rogers Ph.D. introduced marketing people to the concept of one-to-one Size: KB. The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers and a great selection of related books, art and collectibles available now at


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The one to one future by Don Peppers Download PDF EPUB FB2

The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to:Cited by:   The One to One Future.

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers/5.

When Don Peppers and Martha Rogers wrote The One to One Future intheir message was very prophetic. The Internet and individual customization were not yet popular, yet the The one to one future book foresaw the effects technology would have on marketing. The book focuses on three foundational ideas.

Aim for share of customer, not share of market/5(18). The One to One Future: Building Relationships One Customer at a Time. The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing. The One to One Future: Building Relationships One Customer at a Time.

Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow.

Already 4/5(1). However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of.

When Don Peppers and Martha Rogers wrote The One to One Future intheir message was very prophetic. The Internet and individual customization were not yet popular, yet the authors foresaw the effects technology would have on marketing.

The book focuses on three foundational ideas. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.

Authors Don Peppers and Martha Rogers reveal one to one strategies to/5(94). The One-to-one Future 作者: Don Peppers / Martha Rogers 出版社: Piatkus Books 副标题: Building Business Relationships One Customer at a Time 出版年: 定价: USD 装帧: Paperback ISBN: The One to One Future: Don Peppers, Martha Rogers: Books - Skip to main content.

Try Prime EN Hello, Sign in Account & Lists Sign in Account & Lists Orders Try Prime Cart. Books Go Search Best Sellers Gift Ideas New Releases Deals Store Coupons 4/5(3).

I’m getting off track anyway, the book I read was talking about one on one engagement was the future When the internet and widespread computers and email came along, people thought that technology would replace the one to one connection and, they were wrong.

Today, it is more important than ever to connect with your customers and. Peppers, D. and Rogers, M. () The One-to-One Future. Double Day Publications, New York. has been cited by the following article: TITLE: Proposal of an Innovative Business Model for Customized Production in Healthcare.

AUTHORS: Golboo Pourabdollahian, Giacomo Copani. The One to One Future: Building Relationships One Customer at a Time This book is in very good condition and will be shipped within 24 hours of ordering.

The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. In the book The One to One Future: Building Relationships One Customer at a Time, Don Peppers and Martha Rogers, Ph.D.

describe the marketing paradigm shift that displaces the traditional and more popular approach of selling products to a greater number of consumers to the more innovative and intimate idea of promoting an increased number of products to an.

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the.

A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit.

The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers/5(5). A radical rethinking of marketing basics revolutionised the industry in the mids when Don Peppers and Martha Rogers’ forward–thinking book, 'The One to One Future' hit the shelves, challenging the marketers of a different world to reach out to prospective and loyal customers.

Back then the fax machine was king and the internet a novel toy, but 25 years later, the future Author: Graham Morley. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who/5(8).

Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow.

Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business. À l'intérieur du livre Avis des internautes - Rédiger un commentaire4/5(1). As recently as last year, a review on Amazon by entrepreneur Lori Grant, cofounder of Erosion Media, cited The One-to-One Future as a “should-read book on.

Some say that Peppers and Rogers are credited with having launched the CRM revolution with their first book, The One to One Future: Building Relationships One Customer at a Time ().Website: Official website.DIRECT MARKETING – THE ONE -TO -ONE FUTURE PAGUDALA SUCHITRA 1 & RAMANA KUMAR 2 1Assistant professor,Department of MBA,Rayalaseema University, Kurnool, India 2Associate Professor,Department of MBA,Sumourya Institute of Management,Kurnool, India ABSTRACT Mass marketing is obsolete.Buy The One to One Future: Building Relationships One Customer at a Time by Don Peppers, Martha Rogers (ISBN: ) from Amazon's Book Store.

Everyday low prices and free delivery on eligible orders/5(8).